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What earnings should I expect from my site?

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What earnings should I expect from my site?

Last updated on 10 May, 2023

This is very dependent on your specific website and ad slots and traffic.

It can be hard for a publisher to predict ad rates and CPMs upfront as rates correlate with 50-100 different factors, and are highly dependent on each publisher's unique traffic quality. Some of the most important factors include:

  • Historical domain performance records in the buyer's systems (DSPs - Demand-Side Platforms)

  • Visibility of ad placements

  • User engagement rates

Focusing on high viewability and strong engagement rates is important for long-term performance. Only ads that are seen have the potential to affect the site visitors' behavior.

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